Finally, an AI that pushes back.

Pip is the thinking partner that asks the hard questions, then walks you through the expert framework to answer them, step by step.

Get startedBuilt on 1,016 tactics from decades of hard-won experience, written, edited and tested by real operators in their field.Pip Decks® are trusted by 250,000 people and teams
Acme proposal review

Since 2020, Pip Decks® has been trusted by over 250,000 people and teams at leading organisations

  • BBC
  • Stanford
  • Apple
  • IKEA
  • Microsoft
  • Ogilvy
  • TEDx
  • HM Government
  • Meta
  • Nike
  • ING
  • Disney

Don’t let AI turn your brain to mush.

Pip helps you think it through, with the methods the experts use.

Pushes back.

Pip won’t tell you what you want to hear. She asks the hard questions, then hands you the framework to answer them, from 1,016 tactics in 12 expert decks.

Lays it out on a board.

Pip sets up any tactic’s board and fills it in with your situation. Move things around and Pip keeps up.

Runs your workshop for you.

Share the board and your clients join free. Pip walks the group through each step of the tactic, sums up what they said and suggests what to do next.

Writes with you, not for you.

Bring your draft and work through it together in Folio, line by line. No AI clichés: your voice stays yours, and every change names the card it came from.

Never start from scratch.

Pip remembers your clients, your projects and the files you’ve shared. Start a new chat and she can open last week’s proposal without you uploading it again. See or delete any memory in Settings.

What people hand to Pip.

Hand Pip the work that matters, from a first draft to a hard conversation.

Sales page, Monday launch

Learn from the experts behind the cards.

Over 450 video masterclasses, built into Pip, walk you through each method: when to use it and how to run it.

1,016 templates, personalised for your team.

A hand-crafted board for every card in every deck. Tell Pip what you’re working on and she fills in the right one, ready for you and your team.

Empathy Map · Workshop Tactics · Template

See what your users really think and feel.

Share your interview notes and Pip fills in what your users say, think, feel and do. Your team adds the jobs, pains and gains.

Like any good partner, Pip works where you do.

In the app, inside the AI tools you already use, or on the table in the room.

Pip

Plan my client kickoff

Your board is ready.

Pip, at your desk.

Chat with Pip, lay the work out on a board and write in Folio, all side by side.

ClaudeChatGPT

Plan my client kickoff

Pip read the Hopes & Fears card

Open with Hopes & Fears, so everyone says what worries them before you plan.

Inside Claude and ChatGPT.

Connect Pip in Settings, and Claude or ChatGPT can search and read every card while you work.

A Workshop Tactics deck on a wooden desk, its cards laid out beside a laptop

Pip Decks, on the table.

Lay the printed cards out with your team. Pip tells you which card to pick up next.

Shop the decks

Limited time only.Pick up to 10 free Pip Decks, worth up to $1,390, shipped to your door. Get started

People love Pip.

I wouldn’t have the speech I’ve got today if it wasn’t for Pip.

Steven Youngblood

Strategy Consultant

Everything is in one place. When Pip mentions a tactic, you click it and you’re straight into the card. That’s really a great thing.

Philip Sahli

System architect

Dane Sanders

VP of Employee Development and Performance; CEO of Men & Women Of Discomfort

Ruy C Aguilar

Tableau Evangelist at Keyrus

The Storytelling deck has made creating social media content fun again for me! I create social media content for clients who sell a product or service online. The prompts in this deck open a door for creative, interesting ways to elevate posts from boring to “I absolutely need that!” I’ve read books on storytelling, but NOTHING beats these quick, fun prompts for spicing up everyday ideas!

Tiffany Manley

Christopher Eyre

Software Engineer, Prima It

Hi my name is Michelle and I work in the Australian Public Service. I was recently asked to write a speech for a senior colleague who was giving the welcome address at a large cybersecurity conference with guest speakers from across government and private industry. With such a wide and influential audience I knew the speech had to have impact. I had read about Pip Decks before and decided to give it a shot. I was sceptical about what Pip Decks and the vault could do for me in a week but I was very pleasantly surprised. The Storytelling Tactics cards and videos helped me to structure the speech and got my creative juices flowing. My boss said 'that was a cracker of a speech' and really liked the analogy I used. I also recieved glowing feedback from my colleagues and was publicly thanked at a team meeting. I am so pleased with this purchase and feel like it is good value for money. I have uncovered the secret to career success. Thank you Pip Decks!

Michelle

Assistant Director, Security

Aretha Simons

Multiplying Talents

There is no external dilution, it is Pip Decks thinking all the way. Full Pip team on board when I have even just a kernel of an idea.

Alisia Grenville

Compliance lawyer

It is not often I forget about my newly brewed coffee for about half an hour. I just discovered the new Board in Pip and it is next level.

Frederik Grønborg

Circularity and Innovation Manager

My name is Simon Lohschmidt and I am the CEO of a small insurance brokerage firm with 14 employees in Germany. I bought all the Pip decks and I love browsing through the cards either specifically or just for inspiration. My favorite deck is Storyteller Tactics. Since I got the Pip decks, I look for a suitable concept before every speech or presentation to my team. Since then, I realize how much more my employees listen to me and memorize my messages. It's almost magical. Of course, it takes some practice. But it's fun to challenge yourself with the implementation. In my opinion, the Pip Decks are no substitute for reading some of the books on which they are based. But they help enormously to keep the core messages in focus and to apply them in daily practice.

Simon Lohschmidt

Lohschmidt Versicherungsmakler GmbH

Brandon Gould

Tektronix

Renee Ostertag

CEO Green Tree Mind

Beth Lambert

Founder @ Fuzzy Face Media

JD

Mitchell T. Palmer

Consultant / Beyond Barbering Academy

It’s exactly what I would need for consulting. Pip is perfect for digital marketing.

John M Pogue

Pog Digital Solutions

Pip is fantastic software. The whole thing is really good. The whole concept is really good.

Shelley Stewart

Educator and solopreneur

Jodi Salmond

Will Turner

Director @ Haiku Learning

Michael Crabb

Head of Computing Learning and Teaching, University of Dundee

Karen Tilstra

Educational Psychologist & Innovation Consultant

Rob Stringer

Youth Coach Global

Valerie Hope

Founder of Connect Joy, LLC

Compliant, private, and in your control.

Three promises, and Pip keeps all of them.

Compliant.

Built for UK and EU data law, registered with the ICO, with the paperwork your buyers ask for.

ICO registration ZC117586UK GDPREU GDPREU representativeDPA on request

Private.

Your conversations are yours, and never trained on.

  • Never used to train AI models
  • Never sold to anyone
  • Encrypted in transit
  • Kept out of our marketing tools

In your control.

See what Pip keeps, and delete it when you like.

  1. 1See what Pip remembers
  2. 2Delete any memory or chat
  3. 3Close your account, and it’s gone
Read our privacy policy

Choose the plan that works for you.

Every plan includes the full Pip Decks library.

Limited time only.Pick up to 10 free Pip Decks, worth up to $1,390, shipped to your door

Price in

Personal

Develop your own work with useful methods and a thinking partner.

$49/ mo

Billed monthly

Get started

Key features:

  • Pip AI base allowance

    Work through ideas, adapt tactics and develop content with Pip.

  • Pip Decks library

    Find the right method among 500+ tactics, from stories to deals.

  • Templates

    Open any tactic as a board, and Pip fills it in.

  • Video Masterclasses

    Watch experts show how to use each method, in 450+ videos.

  • For one person

    Work alone, and invite people onto a board when you like.

  • Visitor board editing, 3 at a time

    Let invited visitors add ideas and edit notes. Viewing is free.

  • 500 MCP calls per day

    Connect Claude, ChatGPT and other AI tools to Pip.

  • Superpowers

    Pip guides you through a workshop or proposal, step by step.

Joining gift

  • 1 physical Pip Deck (worth $139)

    Pick your deck when you join, or later. One gift per customer.

Pro

Run workshops and develop work together with your clients.

$99/ mo

Billed monthly

Get started

Everything in Personal, plus:

  • 5x Pip AI allowance

    5 times Personal’s allowance, for more client work and workshops.

  • 3 team members

    Share one workspace with colleagues. Board guests aren’t counted.

  • Unlimited board guests

    Invite clients and workshop participants to work on your boards.

  • 2,000 MCP calls per day

    Connect Claude, ChatGPT and other AI tools to Pip.

  • Build your own Pip Deck

    Turn your own methods into cards and use them on any board.

Your brand on the board

  • Your logo and brand name

    Clients see your business on every board you share.

  • Remove Pip branding

    Boards you share with clients show your brand alone.

  • Custom domain

    Share boards from your own web address.

Joining gift

  • 2 physical Pip Decks (worth $278)

    Pick your decks when you join, or later. One gift per customer.

Business

Manage your team and develop shared client work.

$199/ mo

Billed monthly

Get started

Everything in Pro, plus:

  • 20x Pip AI allowance

    20 times Personal’s allowance, for more client work and workshops.

  • 10 team members

    Share one workspace with colleagues. Board guests aren’t counted.

  • User management

    Add and remove people, and control who has access.

  • 5,000 MCP calls per day

    Connect Claude, ChatGPT and other AI tools to Pip.

  • Priority Support

    Your support requests go to the front of the queue.

Joining gift

  • 3 physical Pip Decks (worth $417)

    Pick your decks when you join, or later. One gift per customer.

Enterprise

Manage access and shared work across your organisation.

  • Shared workspaces
  • Single sign-on (SSO)
  • Member and access management
  • Custom AI capacity
  • Priority support
  • Onboarding and implementation help
Talk to us

*Worth based on $139 per deck sold individually. Deck choice subject to availability, while stocks last.

FAQ

What is Pip?

Pip is an AI thinking partner built on the Pip Decks library. Tell Pip what you’re working on, and it finds the right tactic, asks the questions a good coach would, and works through it with you in chat, on a board or in a document.

How is Pip different from ChatGPT?

Pip uses the same kind of AI underneath, and gives you a method on top: tactics written by real practitioners and tested with real teams. Pip asks before it prescribes, and tells you which card each idea came from.

What can Pip actually do?

Review a proposal, plan and run a workshop on a board, roleplay a hard conversation, shape a pitch, sort a decision, and write alongside you in Folio, our document editor.

How much does Pip cost?

The plans above show each price in your currency. Pay yearly and you save 20%. Every plan includes the full Pip Decks library.

Do I need the physical decks?

No. Every card from every deck is in Pip. If you have the decks too, Pip knows which card in the box you need.

I already own Pip Decks. What do I get?

Sign in with the email you ordered with, and the decks you own are in Pip for free.

Can my clients join a board?

Yes. Share the board with a link. Guests join free, with live cursors, and see Pip’s changes as they happen.

Is my data used to train AI models?

No. Under the terms we use our AI providers on, they don’t train on your conversations. Anthropic’s terms forbid it outright.

Can I see and delete what Pip remembers?

Yes. Go to Settings, then Privacy, to see every memory, delete any of them, delete chats, or close your account.

Is Pip a person?

No. Pip is an AI system. Its replies are generated automatically, and we say so plainly.

What can’t Pip do?

Pip can’t join your video calls or read your email. It works with what you bring to it: your drafts, your notes and your questions.

More questions? Talk to us

Walk in ready.

Bring the thing you’re facing this week, and see what Pip does with it.

Get startedPip Decks® are trusted by 250,000 people and teams